Hyper-engaging design features in online slots raise new responsible gambling questions

Hyper-engaging design features in online slots raise new responsible gambling questions

Article brief provided by Casino Reports
  • Christopher Gerlacher, Casino Reports
May 18, 2024 2:50 PM
  • Christopher Gerlacher, Casino Reports

At a glance, online slot machines appear to be similar to their retail counterparts. They offer, for the most part, the same games, with similar return-to-player percentages. But context and overall experience matter, too.

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A designer can shape a casino floor in such a way as to encourage customers to gamble. Customers’ living rooms or subway cars lack those same flourishes. So the iGaming apps look for other ways to achieve the same ends.

The enticement methods the apps use are familiar. Anyone who’s doom-scrolled through a social media platform has experienced the same types of features designed to hyper-engage.