Las Vegas will have a first when 65,000 fans watch the Super Bowl at Allegiant Stadium next month — but operators on and off the Strip are no strangers to throwing a massive watch party for the game.
Resorts across the valley are mobilizing their loyalty club databases, preparing for special events and promoting a way to get those without a ticket to Allegiant Stadium to celebrate the last NFL game of the season with them, instead.
Downtown Grand General Manager Andrew Economon said downtown and off-Strip properties have to get creative in how they engage the Super Bowl fan because of their distance to the action.
