How off-Strip hotel-casinos are planning to attract Super Bowl tourists

How off-Strip hotel-casinos are planning to attract Super Bowl tourists

Article brief provided by Las Vegas Review-Journal
  • McKenna Ross, Las Vegas Review-Journal
January 27, 2024 9:34 AM

Las Vegas will have a first when 65,000 fans watch the Super Bowl at Allegiant Stadium next month — but operators on and off the Strip are no strangers to throwing a massive watch party for the game.

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Resorts across the valley are mobilizing their loyalty club databases, preparing for special events and promoting a way to get those without a ticket to Allegiant Stadium to celebrate the last NFL game of the season with them, instead.

Downtown Grand General Manager Andrew Economon said downtown and off-Strip properties have to get creative in how they engage the Super Bowl fan because of their distance to the action.