Hooters of America (HOA) has reached an alliance with the sports betting company Draft Kings and is close to completing a deal with PointsBet, another sports betting firm. Hooters guests receive special offers via a QR code or can simply visit the Draft Kings site and use a promotional code.
Appealing to the increasing number of sports bettors across the country presents “an opportunity to drive new customers into our restaurants,” explained Sal Melilli, CEO of Hooters of America, based in Atlanta, Ga., a veteran of 31 years with the company who was named CEO in June 2020. In the U.S. so far, thirty states have legalized sports gambling.
