Penn Entertainment launched the Hollywood Casino app in December with the hopes of increasing its online casino market share in Pennsylvania. That effort has been bearing fruit, especially with younger customers.
The new casino product is stand-alone uses Penn’s in-house tech stack, whereas the earlier incarnation of the Hollywood brand was integrated with the ESPN Bet Sportsbook (formerly Barstool) and used a third-party platform. The combination of proprietary technology and a single-vertical experience has already started to pay off in the Keystone State.
Now running on its own platform, Penn Entertainment has the flexibility to construct the app as it pleases. Having four retail Hollywood locations in Pennsylvania certainly helps it speak directly to tens of thousands of people in the state.
