Hard Rock Digital has appointed two senior industry executives.
Sarah Durkin has been appointed Senior Vice President of Growth and will oversee everything from social media and community to SEO, content, and education. As the new Senior Vice President of Marketing and Engagement, Zachary Sold will lead marketing and acquisition.
Both have considerable industry experience. Durkin previously worked as the Chief Growth Officer at digital sports operator Better Collective and was the Senior Director of SEO at marketing agency WPromote.
Sold is moving to Hard Rock Digital after serving as Vice President of Marketing at Caesars Entertainment, where he oversaw marketing campaigns across all of the Caesars brands.
