Hard Rock International is planning a $70 million hotel investment at its Downtown Cincinnati property, as part of its strategy to transform the 9-year-old casino into more of a regional destination.

“It’s critical to the continued success of this property as we grow the entertainment lineup,” said Jon Lucas, chief operating office for the Florida-based company with 13 casinos, 34 hotels and 238 Cafes and Rock Shops worldwide. “People can regionally come here, enjoy a show, gamble a little bit, eat some dinner. And then they don’t have to drive back home. They can spend the night.”

Revealing much more detail than previously known about Hard Rock’s hotel plans, Lucas said up to 300 rooms are planned for the project, with a spa, fitness center and luxury suites for high rollers.