Golden Globes teams with Polymarket to bring gambling to Hollywood’s award season

It’s as if millions of voices sighed in exhaustion and were suddenly silenced. Earlier today, Deadline, a Penske Media Corp. publication, announced that The Golden Globes, a Penske Media Corp. Awards Show, had entered into a partnership with Polymarket, an online prediction market that allows people to bet on Maduro’s kidnapping and Karoline Leavitt’s press conferences. The goal is to enable viewers to bet on the awards show, which could be a real boon to the organization trying to shake off decades of bad press over unsavory actions. According to the press release published by Deadline, the “aim of the Golden Globes partnership is to use the betting odds that are established by predictions on Polymarket to connect with fans and add data about audience sentiment to the annual award show.”