The Arizona Coyotes have announced a multiyear sponsorship agreement with the Gila River Indian Community, marking the first time that a Native American tribe will have advertising on an NHL team jersey.
Players will wear patches for Gila River Resorts & Casinos on their home jerseys this season, the first time the NHL is allowing teams to have advertisements on their sweaters. Due to NHL rules, ads for sportsbooks and gambling ventures can be worn only on home jerseys. The Coyotes intend to find another sponsor for their road jerseys.
In addition, Gila River Resorts & Casinos will be the season-long “presenting sponsor” of the Coyotes, which will include activations around games at the team’s new temporary home at Arizona State University
