Germany’s Gaming Authority places advertising impacts at the frontline of 2026 gambling study

Germany’s Gaming Authority places advertising impacts at the frontline of 2026 gambling study

Article brief provided by SBC News
  • Viktor Kayed, SBC News
June 11, 2024 3:46 PM

Glücksspielbehörde (GGL), Germany’s Federal Gambling Authority, has announced that it will launch a comprehensive evaluation of the market in 2026.

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The federal agency is currently in the process of analysing the role in society of the German regulated market that was introduced in 2021, bringing to play the Fourth Interstate Treaty on Gambling GlüNeuRStv (GlüStV), which established a new regulatory framework for online gambling disciplines.

A key focus of this analysis is the effects on the public of gambling advertisements, especially those shown online and on TV, with the GGL awarding media research group eye square GmbH a contract to perform an in-depth study on the issue towards the end of last year – to be coordinated with all 16 German federal states.