Genius Sports lining up BetVision to meet Europe-style U.S. betting behavior

Genius Sports lining up BetVision to meet Europe-style U.S. betting behavior

Article brief provided by SBC News
  • Ted Orme-Claye, SBC News
November 19, 2023 10:37 AM
  • Ted Orme-Claye, SBC News

Genius Sports expects US bettor behaviour to develop broadly in line with that of Europe, and is positioning itself as a data leader in the sector through high-profile partnerships and product innovation.

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That was the message CEO Mark Locke related to investors following Genius’ latest quarterly earnings update, shortly before the firm announced a new stateside partnership with FanDuel, the US market leader and Flutter Entertainment brand.

FanDuel will make use of the firm’s BetVision product, integrating the streaming platform – which allow users to watch select NFL games featuring live stats – as well as the supplier’s ‘next gen stats’.

“As an Official Sports Betting Partner of the NFL, we’re continuing to look for ways to elevate the betting experience on our platform for fans during every game,” said Mike Raffensperger, Chief Commercial Officer at FanDuel.