Sports data and technology company Genius Sports Limited has partnered with Bally’s Interactive, the Bally’s division that operates its sports betting, iGaming, and daily fantasy sports platforms.
Genius Sports will provide Bally’s Interactive brands, including Bally Bet, with official data and live streaming solutions. Genius Sports’ sportsbook solution, Genius Trading Services, will help Bally’s Interactive operational performance across thousands of events and maximize its profits.
Bally’s Interactive will have access to Genius Sports’ National Football League products and services, including real-time statistics, Next Gen Stats and the official sports betting data feed, and Genius Sports looks to further leverage and monetize its official global rights relationship with the league.
