Genius Sports is expanding its data-capture relationship with the English Premier League, a move that will make information on players’ skeletal movements available to partners.
It’s part of a wider extension between the company and Football DataCo, the licensing agency that houses rights for the Premier League, English Football League and the Scottish Professional Football League. The group has been working with Genius Sports since for a few years, developing an official data feed that’s monetized via deals with sportsbooks, media companies and teams.
Financial specifics weren’t disclosed. As part of the new, expanded relationship, Genius Sports will build a player-tracking feed that captures data multiple times a second.
