Gambly and Unabated have merged to form Gambly Ventures, Inc., combining Gambly’s AI-powered betslip platform with Unabated’s sports betting data and analytics tools.
The deal pairs two companies that were already deeply intertwined. Unabated has held equity in Gambly since the beginning, and the two teams have shared resources for more than two years. According to Cal Spears, who co-founded Gambly with Jonathan Bales and will serve as CEO of the combined entity, the merger became the obvious next step.
“It was at G2E, about two-and-a-half years ago now, that we were searching for a good odds ingestion provider and deep link provider, a data services company to partner with us and help us start up Gambly,” Spears told InGame.
