A once-promising partnership between sports media company ESPN and gaming operator PENN Entertainment came to an end on Thursday. The two sides ended a $2-billion, 10-year deal just two years after the ESPN BET brand launched in several U.S. states.
ESPN found a new sports betting partner in DraftKings shortly after announcing the end of the deal with PENN, which is transitioning its U.S. operations to theScore brand. It’s been a tumultuous half-decade for casino operator PENN as it continues to try and improve its place in the sports betting and iGaming industry.
Here’s a timeline of events since PENN entered the online sportsbook space.
