Although the industry has thoroughly dissected the new rules published by the GB Gambling Commission [Wednesday], it’s the roll-out of frictionless financial checks that have dominated conversation.
The Commission released the host of new rules for the market yesterday. These covered the four areas from the first consultation round stemming from the Gambling Act review white paper. These are financial risk – or affordability – checks, direct marketing, online games design and age verification for land-based venues.
The rules will begin to be rolled out from August 2024 and wrap up in February 2025.
The affordability checks proposal has effectively been split into a two-part process.
