Pari Mutuel Urbain (PMU) has named Cyrille Giraudat its new CEO, tasked with accelerating the development of the group’s sportsbook and gaming ambitions to advance the group’s wider transformation goals.
Giraudat will take leadership of PMU from January 2026, succeeding Emmanuelle Malecaze-Doublet, who stepped down earlier this year, with Christophe Curt having served as interim CEO.
The appointment marks a return to PMU for Giraudat, who spent a decade at the operator between 2004 and 2014, leading marketing, customer and digital strategy during a period widely regarded as a high-growth phase following France’s regulated online betting launch in 2010.
Confirming the appointment, PMU stated that “Giraudat’s priorities will focus on accelerating the development and transformation of PMU and strengthening customer satisfaction within a sustainable and responsible gaming framework.”
