France: FDJ enters ‘exclusive negotiations’ to acquire horse betting operator ZEturf

France: FDJ enters ‘exclusive negotiations’ to acquire horse betting operator ZEturf

Article brief provided by SBC News
  • Ted Orme-Claye, SBC News
September 21, 2022 10:05 PM
Updated: September 29, 2022 8:04 PM
  • Ted Orme-Claye, SBC News
  • France
  • Other

La Française des Jeux (FDJ) is apparently seeking an expansion of its standing in the French betting space, targeting an acquisition of ZEturf Group.

The Boulogne-Billancourt-headquartered company announced that it had entered into ‘exclusive negotiations’ for a takeover of ZEturf, a horse racing betting operator as well as the company behind the ZEbet brand.

Via its betting holdings, ZEturf is active in the French market – where it has secured brand visibility through partnerships with the likes of Ligue 1’s FC Nantes – as well as Belgium, Spain and the Netherlands, securing market entry in the latter back in February.

With an employee base of around 100, ZEturf’s B2C betting turnover consists of 50% horse racing wagers in France, making it the second largest operator for the sport, controlling a market share of 20%.