In 2010 a young Sky Betting and Gaming (SBG, Sky Bet) upgraded its headquarters from a small office space in Harrogate to Leeds’ thriving city centre. The move was partly prompted by a dispute with the operator’s landlord, but it also provided the perfect opportunity to gain access to an already thriving tech community in the Yorkshire-based city.
“We moved to Leeds sometime in 2010 and that was the one thing that, without a doubt, transformed the company,” says former SBG CTO Andy Burton. “I said it had to be no more than 10 minutes from the train station as we really wanted to be able to tap into that talent pool of people who could commute.”
