Flutter Entertainment has announced the reduction of its net deposit limit for all customers under 25 years old – setting the figure at £500 per month.
The group’s new policy will be implemented across its UK and Irish Paddy Power, Betfair and Sky Betting & Gaming brands, as part of a general move to ‘further enhance protections for younger customers and encourage sensible spending across its platforms.’
In order to deposit more, customers in the under-25 age bracket will have to prove that their income could sustain a higher level of spending, requiring a ‘detailed process’ to establish an alternative limit.
The move forms part of Flutter’s risk-based Affordability Triple Step framework, which leverages real-time data to monitor player activity and behaviours to inform the group’s safe gambling practices.