Flutter Entertainment has reflected on the full return of the recent Cheltenham Festival, following a pandemic-hit 2021, with its three flagship brands taking 40 million bets across the four-day event.

In what the operator described as a “horseracing meeting like no other,” 280,000 fans attended the 28-race festival in Cheltenham, which featured a number of historic events.

Paddy Power, Sky Bet and Betfair all processed large quantities of bets throughout the event. This included, according to Flutter, 35,000 bets per minute in the build-up to the showpiece race, the Cheltenham Gold Cup.

Dominic Crosthwaite, Chief Trading Officer, Flutter, commented: “While Flutter’s business continues to change at pace, Cheltenham remains one of the most anticipated sporting events of the year and a great opportunity for our UK brands to showcase their leading product and customer offers.”