Italy has emerged as the key growth market for Flutter Entertainment this year, with the LSE/NYSE gambling giant using the country as the host for the first ever partnership involving its Tombola brand.
Flutter has arranged a deal between Tombola, its online bingo brand acquired back in 2021 for €460m [$535m], and Sisal, its first asset in the Italian market and a long-standing market leader in the country, also acquired in 2021 although for the much more eye watering sum of €1.91bn [$2.22bn].
The arrangement marks Tombola’s debut platform partnership and will see its bingo products integrated into Sisal, expanding the Italian company’s portfolio beyond sports betting and gaming.
