Flutter consolidates Italian business under Sisal brand

Wednesday, April 5, 2023 9:07 PM
  • Ted Menmuir, SBC News

Flutter Entertainment has announced that it will unify its Italian gambling operations into the single ‘legal entity’ of Sisal Italia SPA. The reorganisation will involve the merger of the Italian gambling group’s Superenalotto lottery business with the online gaming subsidiary of Sisal Entertainment.

The merger is necessary for Flutter to streamline and strengthen its position within the Italian gambling market following its acquisition of Sisal, undertaken last summer for £1.9bn.

The acquisition was a significant part of Flutter’s ongoing strategy to expand its presence in regulated markets globally and build leadership positions in various international markets.

Sisal operates the Italian national lottery and has a significant presence across multiple gaming verticals in the country.