British bookmakers and horse racing organisers haven’t quite been seeing eye to eye over the past few months, but a new initiative involving Flutter Entertainment shows that the two sectors can still find common ground.
Also, in all fairness to Flutter, the Paddy Power and Sky Bet owner did not have the same harsh words for the September horse racing strike as the Betting and Gaming Council (BGC), and the firm has routinely found itself backing racing in the tax debate.
While tax has dominated talk around betting and horse racing since early summer, this is not the focus of Flutter’s new partnership with the British Horseracing Authority (BHA) – the duo are instead working together on how to grow racing’s audience.
