Finland’s National Police Board has hit BML Group, a Betsson AB subsidiary, with a €2.4m [$2.6m] fine alongside a prohibition order against the firm’s marketing activities.
The law enforcement agency’s decision was made on 7 April and is due to come into force on 3 July, with the police asserting that BML has targeted mainland Finland with advertising ‘via multiple channels and for an extensive period’.
BML, which operates under Betsson’s Malta Gaming Authority (MGA) licence, is accused of posting material on its website that directly or indirectly promotes gambling products in Finland, where a monopoly is held by state-owned betting, gaming and lottery firm Veikkaus.
