When FanDuel Sportsbook debuted its “Same Game Parlay” in November 2019, it probably didn’t realize that it had created a product that would generate sales like hand sanitizer at the dawn of a pandemic.
While the company did have the wits to attempt to box out the competition, its bid to trademark the phrase is likely to get graded the same way as the vast majority of same game parlay tickets: as a loser. It’s not a done deal yet, but a decisive first-mover advantage on the “SGP” — in which bettors string together bets on multiple events/props in the same contest for potentially large payouts — probably will have to suffice.
