FanDuel to create 24/7 sports betting network through rebranded TVG

FanDuel to create 24/7 sports betting network through rebranded TVG

Article brief provided by Legal Sports Report
  • Brad Allen, Legal Sports Report
July 21, 2022 10:33 PM
  • Brad Allen, Legal Sports Report

FanDuel is aiming to rebrand its TVG racing channel to FanDuel TV as part of a plan to create the first ‘watch and wager’ TV network in the US, including a potential big-name acquisition in former NFL Network host Kay Adams.

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The rebrand is provisionally planned for September 2022, according to documents shared with FanDuel staff this week and reviewed by LSR. Under the plan, TVG would become FanDuel TV, TVG2 would become FanDuel Racing, [and] the TVG OTT app would become FanDuel+. The TVG horse betting app and site itself would remain unchanged.

The rebrand would see a slight shift away from horse racing on the flagship TVG channel.