Bruin Capital has reached an agreement to acquire sports betting affiliate Oddschecker from gaming giant Flutter in a deal worth up to $218 million.
Bruin, led by George Pyne, will pay roughly $190 million (£135 million) up front, with another $28 million (£20 million) in deferred considerations.
Oddschecker Global Media, which is popular in the U.K., offers odds comparisons, tips, promos and data for gamblers. Bruin is planning to expand its offerings—possibly through partnerships with teams and leagues—and help fund its expansion in the U.S.
Oddschecker “is a dynamic company with tremendous potential,” Pyne said in a statement. “The team has deep, fact-based intelligence and experience with the mindset and needs of bettors at every level.”
