After spending nearly two decades in upper management at ESPN, Laura Gentile is acutely aware of the advantages conferred to a company by attaining first-mover status.
But while other networks have raced into sports betting since the U.S. Supreme Court’s historic PASPA ruling, the Worldwide Leader In Sports has preferred to slow-roll its hand. Now, as reports circulate of ESPN’s discussions with a prominent sportsbook, the media giant is prepared to go all in.
“I think this is an example where we were well-suited to play it this way,” said Gentile, who serves as executive vice president of commercial marketing for the Disney Networks and ESPN.
