Entain Plc has secured a new commercial arrangement with Oddschecker, that will see its flagship Ladbrokes and Coral UK brands return to being listed on sports betting leading odds comparison portal.
Ladbrokes and Coral brands have not featured on the Oddschecker price-grid since July 2020, as GVC Holdings (formerly Entain) could not settle on a commercial agreement to accommodate its UK sports betting portfolio.
At the time of the decision, GVC stated that its withdrawal was due to an internal review of group media spend and had no connection with Oddschecker being a property of FTSE rival Flutter Entertainment.
“We are delighted that we have been able to arrive at a deal that works for both parties and that Ladbrokes and Coral will be part of the service going forward,” said Simon Gatenby, Entain Performance Marketing Director.
