Entain touts powerful tech stack with DraftKings courtship having faded

Saturday, November 13, 2021 10:57 PM
  • Matt Rybaltowski, Sports Handle

When a major company walks away from an acquisition attempt in excess of $20 billion, it is only natural for the party on the other side to feel somewhat slighted.

The scenario played out last month when DraftKings formally abandoned a $22 billion proposed acquisition of U.K.-based Entain, a transaction that would have created the world’s largest gaming company. DraftKings, the largest pure-play, vertically integrated sports betting operator in the U.S., withdrew its proposal even after both sides extended a negotiating window to further discuss a potential transaction.

Entain CEO Jette Nygaard-Andersen is taking a glass-half-full approach, however. Emboldened by a unique tech stack that ranks among the most powerful of any gaming company worldwide, Entain is laser-focused on accelerating growth in the U.S., one of the company’s four main growth verticals.