Entain has revealed that it is to scale back B2C operations within its Unikrn esports betting arm as part of a repositioning of its esports offering.
The gambling giant acquired Unikrn in October 2021 as part of a strategy to strengthen its esports business. Entain then relaunched the brand in December 2022 and set out plans to launch in more regulated markets around the world.
However, less than 12 months after the relaunch, Entain has seemingly applied the brakes to this effort. In a statement to iGB, Entain says that it will be scaling back direct-to-consumer operations within Unikrn.
“This is to ensure that our business is structured as effectively as possible and so that we can best deliver on our strategy and growth plans,” Entain says.
