Entain rolls out new sportsbook features in the Europe, Brazil and the U.S.

Sunday, September 21, 2025 6:01 AM
Photo:  Shutterstock
  • Europe
  • United States
  • Brazil
  • Steve (Ziv) Chen, COMPLETE iGAMING

Entain has introduced a series of new sportsbook tools across multiple markets in the US, Brazil, and Europe.

The upgrades included next-generation BetBuilder tools and faster withdrawals. The company reported that after recent performance improvements, 90% of withdrawals were now processed within one minute.

Entain also said its proprietary football BetBuilder has increased pre-match turnover by 80%. An in-play version allows customers to place bets during live games using Opta data.

In the US, Entain’s joint venture BetMGM, which recently reported record activity in the lead-up to the NFL, has launched live same-game parlays for MLB and the NFL through a partnership with Angstrom, with the NBA to follow.