Ending a 15-month absence from the country, Entain has re-entered the Dutch online sports betting market via its finalised takeover of local firm BetCity.nl.
BetCity is the operating brand of BetEnt, which was acquired by Entain last June for an initial consideration of €300m [$325m], with a balancing payment due to be made once the company’s 2022 value is confirmed.
As it stands, Entain is set to pay €450m (£399m) for its new Dutch holding, with a maximum consideration capped at €850m dependent on BetCity’s performance…
Upon initial announcement last year, Entain stated that a deferred contingent consideration of up to €550m could be paid dependent upon BetCity’s full evaluation.