Formula 1 (F1) has registered a ‘huge surge in popularity’ with sportsbook punters according to data by Entain Plc.

Providing insights on F1 markets between 2018 and 2022, Entain detailed that the total number of customers betting on F1 had increased by 50%, with F1 wagering growing approximately 30% each season.

F1’s growing popularity with betting audiences coincides with the motorsport’s growing engagement with online streaming audiences across all multimedia platforms.

A thrilling 2021 season which saw the Drivers Championship fought to its final race by Lewis Hamilton and Max Verstappen saw F1 break social media records registering an increase of 49m new followers across platforms.