Gambling giant Entain has completed its acquisition of sports modelling, forecasting and analytics specialist Angstrom Sports in a deal valued at up to £203.0m ($247.5m).
Entain is paying an initial £81.0m to acquire Angstrom, as set out in the agreement announced in July. Up to £122.0m in additional contingent payments are due over a three-year period.
The acquisition, Entain says, makes it the only global operator to offer in-house forecasting, analytics, risk and pricing for US sports betting markets. Entain says this will provide players with an improved wagering experience.
Angstrom uses simulation-based predictive modelling to offer both pricing and forecasting capabilities to sportsbook clients.
