Earlier today [Thursday], MGM Resorts announced that it would be launching the BetMGM brand into the UK market, including parts of its newly acquired brand LeoVegas.
LeoVegas was acquired by MGM Resorts last year and will be responsible for the iGaming division of the BetMGM online casino operations, through the use of its technology and platform.
A spokesperson from Entain commented: “MGM has been operating a UK online casino for some time under the LeoVegas brand.
“They are not permitted to operate the BetMGM brand on the highly developed Entain platform utilising its advanced technology outside of the US and Ontario.”
