Genius Sports is extending its partnership with the English Premier League, one of the most valuable data contracts in global sports.
Under the new extension with Football DataCo—the licensing agency that houses rights for the Premier League, English Football League and the Scottish Professional Football League—Genius will retain the exclusive rights to collect, package and sell low-latency betting data from all three organizations. The expanded partnership, which now runs through the end of the 2024-25 season, also includes the company’s player tracking efforts.
Terms of the extension, announced [Friday] in a statement, were not released.
Genius’ partnership with the Premier League is one of the data company’s most important, thanks to the number of games and the global popularity of teams such as Manchester United, Manchester City and Liverpool.
