Premier League and Football League clubs are drawing criticism from addiction campaigners as betting shops open at stadiums with “honey-trap” club branding.
Sheffield Wednesday were the first to enter into a deal with William Hill to launch stadium “Home Shops”, which charities fear will lure in young supporters. Eight Premier League clubs are said to be following suit, with Aston Villa announcing an “unrivalled in-stadium partnership” with the bookmaker. Clubs have previously signalled they were open to a voluntary clampdown on betting sponsors on shirts to fend off the threat of legislation.
But Gambling With Lives and the Big Step say allowing new betting shops to carry club liveries can be harmful.
