England’s run to its first appearance in the FIFA Women’s World Cup final appears to be stoking increased sports betting interest in the U.K.
One British bookmaker has seen a higher number of bets placed than at previous Women’s World Cups, and a new report shows women bettors have been responsible for 21% of the bets placed this summer.
England will face Spain in the Women’s World Cup final on Sunday at 6 a.m. ET on Fox and Telemundo in the U.S. Its quarterfinal win over Columbia averaged 7.2 million viewers in the U.K. — and the forthcoming numbers for the Lionesses’ 3-1 thriller over Australia on Wednesday will likely be even higher.
