Before issuing any sports betting license, state law requires the Massachusetts Gaming Commission to scrutinize each applicant for “suitability.” That’s a test, among other things, of character, integrity, and reputation.

It’s hard to see how Barstool Sports founder David Portnoy — who is partnered up with Penn Entertainment, the parent company of Plainridge Park Casino — passes such a test. And Portnoy’s “suitability” problem spills over onto Penn Entertainment, which currently owns a 36 percent share in Barstool Sports and plans to take a 100 percent ownership in 2023.

The Barstool brand that Portnoy built and personifies is raunchy, juvenile, and aimed at young men, who also happen to be attracted to sports betting.