Economic trends point to Super Bowl being biggest Vegas event ever

Economic trends point to Super Bowl being biggest Vegas event ever

Article brief provided by Las Vegas Review-Journal
  • Richard N. Velotta , Las Vegas Review-Journal
February 6, 2024 7:05 PM
  • Richard N. Velotta , Las Vegas Review-Journal

Vegas Chamber President and CEO Mary Beth Sewald shared a story Tuesday that exemplifies some of the hidden economic spinoff benefits of Las Vegas hosting Super Bowl 58.

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Sewald said she heard from one of her small-business landscape member companies that a local resident hired the company to spruce up the backyard for a Super Bowl barbecue and that the company has gotten an unprecedented number of similar requests.

While it may not be on the radar for calculating Super Bowl weekend spending, it could be.

The National Retail Federation believes each American household will spend an estimated $86 on Super Bowl essentials leading up to Sunday’s game at Allegiant Stadium — a total of $17.3 billion nationwide. Men will outspend women by $30 per household.