E-sports: A global investment from the world’s largest sports betting and gaming groups

E-sports: A global investment from the world’s largest sports betting and gaming groups

Article brief provided by Vending Times
  • Kevin Williams, Vending Times
May 9, 2022 5:56 PM
  • Kevin Williams, Vending Times

    There is no getting away from the importance of e-sports as the global entertainment industry emerges from the global health crisis, a movement leveraging digital payments and cryptocurrency.

    The world’s largest sports betting and gaming groups are investing to enter the e-sports and immersive entertainment space.

    Looking first at the Middle East, the Saudi Arabian government, through its Public Investment [Fund’s] Savvy Gaming Group, a game industry investment corporation, recently made one of the largest acquisitions in the e-sport space by acquiring ESL and FACEIT groups for $1.5 billion. The groups run tournament competitions, as well as running apps for players to organize independent tournaments.