DraftKings, the online sports gambling company, unveiled a deal with the NHL’s Boston Bruins to become the team’s exclusive daily fantasy sports partner. Based in Boston, DraftKings will also be the official sports betting partner of the Bruins and TD Garden, the arena where the Bruins play — if sports betting becomes legal in Massachusetts.
DraftKings “has established itself as the premier hub for daily fantasy sports,” said Boston Bruins President Cam Neely.
Shares of Draftkings at last check were down 1.9% at $37.15. The stock is trading around its 52-week low. That’s about half its 52-week high above $74, set in March.
Currently, DraftKings operates mobile sports betting in 15 states, including the New England states of Connecticut and New Hampshire.
