A new market reality in U.S. online gambling is emerging as DraftKings has overtaken incumbent leader FanDuel for the overall market share lead, suggesting more change to come in the still-developing market.
In August, DraftKings took the U.S. online gambling lead, according to a new study by prominent research entity Eilers & Krejcik Gaming, capturing 31% of overall gross gaming revenue compared to FanDuel’s 30%. FanDuel had been the clear American market leader for several years.
The figure includes revenue from both sports betting and other online casino games. For sports betting specifically, FanDuel still has a 39.3% market share lead compared to DraftKings’ 34.1%.
