It didn’t take ESPN long to pivot from the termination of its agreement with Penn Entertainment.
ESPN on Thursday morning announced an agreement with DraftKings to be the official sportsbook and odds provider for ESPN, effective 1 December 1. A news release said the agreement “unites two of the most iconic brands in sports” to deliver premium sports betting content and experiences.
“Our betting approach has focused on offering an integrated experience within our products,” ESPN Chairman Jimmy Pitaro said in a statement. “Working with DraftKings, a leader in the space, will allow us to build upon that foundation, continue to super-serve passionate sports fans and grow our ESPN direct-to-consumer business. We are excited about this new collaboration with DraftKings.”
