DraftKings has fired a significant salvo in its U.S. sports betting battle with FanDuel and others.
The sports betting industry leader announced Wednesday it has reached an agreement to acquire microbetting technology company Simplebet, Inc. In the release, DraftKings confirmed that the company intends to incorporate Simplebet’s proprietary live betting offering into its existing technology platform, enabling the Boston-based sports betting operator to offer a superior live betting experience.
“Live betting represents an area for potential growth for online sports betting, and the proposed acquisition would allow DraftKings to leverage Simplebet’s proprietary technology to create an in-play wagering experience that moves at the speed of sports,” Corey Gottlieb, DraftKings’ chief product officer, said in the statement.
