Following the liberalisation of Denmark’s regulated gaming market in 2012, authorities in the Nordic country have revealed a channelisation rate of 90%.

Before the passage of Denmark’s 2012 Gambling Act, legalised online gambling was entirely within the purview of the country’s state-owned gambling monopoly, Danske Spil. Consequently, unlicensed gambling websites were highly effective at infiltrating the Danish market – with Danske Spil representing just 39% of the total market share in 2010.

In the 10-year period between 2012-22, channelisation rates have skyrocketed to 90%, a level first reached in 2020. In 2012 alone, rates rose to 69% followed by a steady rise in the succeeding years. Regulator Spillemyndigheden noted that any operator licensed in Denmark must impose player-set deposit limits before they play, make consumers aware of the national self-exclusion register, as well as pay taxes to the Danish state.