July 13, 2022 10:04 PM
DAZN is in negotiations to acquire rival sports and entertainment media company Eleven Sports, according to a report by the Financial Times.
An acquisition would expand DAZN’s reach in Europe, where Eleven’s primary markets are Belgium and Portugal. Owned by Aser Ventures, Eleven also operates in Southeast Asia.
No deal between DAZN and Eleven is imminent. Aser Ventures is owned by Leeds United owner Andrea Radrizzani.
DAZN’s potential bid comes in the wake of Eleven’s failure to secure a deal with BT Sport, a British sports channel provider under telecom company BT Group. BT Sport will now become part of Warner Bros. Discovery in a deal worth $773 million.