As tax pressures mount, UK operators are quietly lowering online RTP – but evidence from Germany and industry voices suggests the strategy may ultimately backfire.
When taxes rise, margins fall. That much is obvious. Less obvious is how operators should respond – particularly in a mature, highly competitive market like the UK. One suggestion gaining traction in recent months is deceptively simple: reduce return to player (RTP) on slots to offset higher tax burdens.
On paper, it works. Lower RTP means higher hold per spin. But as a recent note from Regulus Partners argues, the math may be simple, but the economics are not.
