Could World Cup bring more betting attention to women’s sports?

Could World Cup bring more betting attention to women’s sports?

Article brief provided by Las Vegas Review-Journal
  • McKenna Ross, Las Vegas Review-Journal
July 22, 2023 2:36 PM
  • McKenna Ross, Las Vegas Review-Journal
  • Oceania
  • United States

The country’s most elite female soccer players on Team USA are attempting to achieve its third consecutive win at FIFA Women’s World Cup, which kicked off Thursday, and gamblers around the country are placing their bets that the team could go all the way.

Several women’s leagues and athletes have driven the conversation and attention to their sport in recent months. With more attention on major events — the Women’s March Madness title game this spring set a viewership record of more than 9 million people — industry watchers and advocates hope to attract larger stages and increased betting attention…

Still, some sportsbook leaders and industry analysts are mixed on how this year’s World Cup could influence betting on women’s sport at large.